We understand digital transformation as a growth driver and a fundamental axis to accelerate the energy transition.
This is Cepsa Green Digital, our new digital strategy
Cepsa Green Digital is the new digital strategy that reflects our commitments and will allow us to accelerate the pace in our Positive Motion path: Empowering our professionals to create value and customers with solutions that drive their energy transition and decarbonization.
Integrating digitalization into the DNA of our businesses to accelerate their growth.
Promoting digital talent universally by empowering our professionals and cultivating an inclusive digital culture.
Creating digital solutions for our customers that drive energy transition and decarbonization.
Improving our practices in security and risk management by harnessing digital technologies for data-driven decision-making.
People-centered digitization
We work on the democratization of data by creating an ecosystem of solutions based on Data and Artificial Intelligence (AI) that allows our professionals to access data in a simple and orderly way to extract their value and help them in decision making.
To this end, the development of our teams’ capabilities is key. Through our digital training model, we transform our company by providing employees with the knowledge and skills necessary to generate autonomy and make them the driving force behind of this transformation.
Digital Strategy 2023-2027
Digital native plants
By 2026 all our new plants will be digital native, from their design, construction and operation phase using technologies such as AI, IoT, or digital twin. These technologies will be fundamental to improving operational efficiency and maintaining our assets, improving safety in all our processes.
Digital control tower
A digital control tower will be an extension of all this monitoring and will permit the integration of parameters related to the entire value chain, such as supply forecasting, demand forecasting, availability, traceability, etc.
Decarbonization platform
To promote our decarbonization and that of our customers. We use data, IoT and artificial intelligence to measure our emissions in real time, forecast our decarbonization progress, and help measure our customers' carbon footprints.
Sustainable mobility
Service stations
Building solutions that drive sustainable mobility and improve customer experience. Transforming our service stations into ultra-convenience spaces.
Electric mobility ecosystem
Thanks to technology, we will be able to generate an electric mobility ecosystem and build our own ultra-fast recharging network.
Creation of solutions
The creation of applications such as Cepsa Gow allows us to guarantee the improvement of the customer experience and develop new loyalty programs that add value.
Open innovation
To accelerate the energy transition, we need to connect with the innovation ecosystem and use it as a lever to develop new initiatives that improve our efficiency and generate new revenues. To this end, we have launched the Open Innovation program, which will enable us to forge alliances, collaborate and find synergies.
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