- Within this observatory, the energy company will lead the 'Green AI: Artificial Intelligence for Sustainability' working group to enable AI developments that drive the energy transition, monitoring and optimizing the generated carbon footprint
- This affiliation is part of Cepsa's 'Green Digital' strategy, which aims to accelerate the company's 'Positive Motion' transformation plan, through solutions that drive the energy transition
Within this search for practical solutions to ensure that AI is developed and applied ethically, driven by OdiseIA, Cepsa will lead a working group, called 'Green AI: Artificial Intelligence for Sustainability'. This group will analyze together with other companies, both the consumption of resources involved in the deployment of artificial intelligence, especially in terms of electric energy and carbon footprint, and the opportunities it offers to enhance efficiency, innovation, and competitiveness of companies, applied to energy consumption.
For David Villaseca, Chief Digital Officer at Cepsa: "Analyzing the implications of developing AI in the energy field is essential to achieve practical and sustainable solutions. With our affiliation to OdiseIA we want to promote the ethical and responsible use of AI and ensure its positive impact on the energy transition."
For Idoia Salazar, president of OdiseIA: "We consider the alliance with Cepsa to be very important in working towards responsible use of AI in the energy sector. With this action we hope to contribute to a more sustainable future, with Artificial Intelligence."
The working group led by Cepsa will establish two lines of study to align AI strategies of companies with their social and environmental responsibility: 'Green in AI' and 'Green by AI'.
The first one will aim to achieve that AI solutions have the lowest possible energy consumption, optimizing the design, training, and execution of models and algorithms, as well as the use of more efficient and sustainable infrastructures and platforms. To achieve this, a framework will be established to measure and report the carbon footprint. While through 'Green by AI' the group will focus on enabling developments that have a direct impact on improving the environment, facilitating the transition to renewable energies, reducing emissions, and intelligently managing and utilizing natural resources.
Green digital approach
This initiative is part of Cepsa's aim to establish partnerships to strengthen its 2030 energy transition strategy 'Positive Motion' with a green digital approach. In this area, Cepsa is promoting the democratization of data to serve people and extract its maximum value, thanks to technologies such as the Internet of Things (IoT) and artificial intelligence (AI). Furthermore, it is committed to building digital solutions that are sustainable from their design phase (Green By Digital), enabling measurement and progress towards carbon neutrality (Green in Digital), as well as promoting decarbonization among its employees and customers, with an enhanced user experience.
